The Strategy of Attracting Employers and High-Quality Jobs for the Region

Jun 15, 2018

ICR IOWA, the new regional workforce and business attraction organization launched by the Cedar Rapids Metro Economic Alliance and the Iowa City Area Development Group, is actively marketing the Iowa City-Cedar Rapids metro nationally and internationally to attract new employers and families who want the great quality of life our region can offer. Our strategy includes 16 marketing and sales trips to targeted trade shows, four trips to major U.S. markets to meet with site consultants, and a digital marketing campaign that will begin this summer (see all our travel locations on the map below). This work is critical to our local employers who need population growth to support their workforce needs and business development to drive new sales.

ICR IOWA's Choose ICR Coalition is a team of partners focused on the business attraction component of our economic development strategy. The team includes representatives from the Iowa Economic Development Authority, Iowa Area Development Group, Alliant Energy, MidAmerican Energy, and several developers who are working on a collective strategy that will generate more projects for ICR.

In addition to promoting the workforce, infrastructure, and supply chain advantages in the ICR IOWA market, Choose ICR also showcases our shovel-ready, certified sites, which are in high-demand for major projects. Our 1,300 acre mega site, Big Cedar, was in the top 11 sites for the latest Toyota-Mazda project and continues to land ICR IOWA on the short list for other large-scale searches.

The team is striving to capture 15 new interstate employers who generate 750 new high-quality jobs for the region by 2020, a 25% increase in new attraction projects based on historical wins. In addition, Choose ICR would like to secure a “unicorn” project, something that would be truly transformational for our communities.

For more information about ICR IOWA and our Choose ICR strategy, contact Brian Crowe at or go to

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