Make 2020 the Year Your Retail Business Goes Online

Feb 17, 2020


The internet has transformed the way we all shop: from our couches, with price transparency, and with easy delivery and returns. According to one survey, 70% of adults make purchases online, and almost all of them have bought from With retail stores closing at record speed, it may be easy to blame Amazon. An equal side to the argument, however, is that small businesses, as a whole, are late adopters to technology.

The correlation between 2019 marking the biggest year yet for retail store closures, according to a Business Insider article, and the rise of online shopping, is undeniable. Four years ago, just 7.4% of all retail sales were online, but in 2019 that number nearly doubled to 14.1%. Statista, an online statistics database, estimates that in four more years 22% of sales will be online and a poll states that by 2040, that number will be around 95%.

So many industries have already moved online, including travel, music and books. Retail has moved online too, and small businesses can’t afford to ignore it any longer. A small business that has their products for sale in-store and online is similar to allowing a customer to pay with cash or credit - allowing customers to buy from you in a way that works for them creates more overall sales.

Shop Where I Live: Where Main Street Meets the Internet

According to,71% of small businesses do not sell products online, and Shop Where I Live was created to help those small business owners bridge the gap to online selling. By being affordable, adaptable, and offering the ability to sell quickly with personalized support, Shop Where I Live provides one local website for potential customers to browse local goods and services from multiple businesses. Shop Where I Live operates in 11 communities, including Cedar Rapids, Marion, Mount Vernon/Lisbon, and other communities across Iowa and the Midwest.

Economic Alliance Partnership

The Economic Alliance partners with Shop Where I Live on Shop Where I Live Cedar Rapids Area, offering small businesses in Linn, Jones, Iowa and Benton counties the ability to sell their products and gather leads online with ease. Economic Alliance members receive a discount on participation fees and special recognition on the website. All participating businesses will have access to resources from Shop Where I Live on how to best sell online and market to customers. If you’d like to sell your businesses’ products or services on Shop Where I Live, reach out to Shop Where I Live CEO & Co-Founder Cherie Edilson at

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