Rally C.A.P. Initiative Launches to Champion and Protect Local Businesses and Arts and Culture Amenities from Impacts of the Coronavirus Pandemic

Jun 08, 2020

Rally Cap Champion and Protect Logo

The Cedar Rapids Metro Economic Alliance today announced Rally C.A.P. (Champion and Protect), a new initiative to champion a local-first mindset and support local businesses and arts and culture amenities impacted by the coronavirus pandemic while following safety and health guidelines. The initiative calls for the community to join the team and to support local businesses, restaurants, arts and cultural attractions and everything that makes our area a great place to live so our local economy can make a comeback.

A recent poll from the U.S. Chamber of Commerce and MetLife shows that 82% of small businesses are concerned about the impact of the pandemic. In recent months, local businesses had to close their doors temporarily, limit interaction with customers and/or transition to a completely or partial online model. Rally C.A.P. urges the public to actively get involved with shaping what our local economic recovery looks like by making local purchases whenever possible.

“This community has been thrown a curveball or two,” said Doug Neumann, Executive Director, Cedar Rapids Metro Economic Alliance. “After the 2008 flooding, experts predicted mass closures of affected businesses. We beat the odds then and we intend to beat the odds again with pandemic economic recovery.”

The public can get involved with buying locally with the Rally C.A.P. Challenge. Rally cards are distributed at participating establishments when consumers make a local purchase. After collecting five Rally cards, participants can redeem their cards for an official Rally baseball cap and be part of the Rally C.A.P. team. Information on the Rally C.A.P. Challenge, participating establishments and where to turn in Rally cards can be found at RAPCapChallenge.com. Increased business to business interactions are also essential in economic recovery, and many businesses are offering products and services other businesses need as they reopen and keep their customers and employees safe. A list of businesses offering coronavirus-related products and services can be found at cedarrapids.org/B2BRally.

Thank you to Rally C.A.P. Media Sponsors: The Corridor Business Journal, The Gazette, Iowa News Now, KCRG-TV9, KWWL, Z102.9, Townsquare Media and Lamar Advertising.

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