Iowa BIG Celebrates "I Am Iowa BIG" Month

Jan 29, 2021

January is “I am Iowa BIG” month, and during this month Iowa BIG highlights and shares stories on social media about its students and projects to help new students and the public learn about the many great things happening through the Iowa BIG program. Below is one of the featured project spotlights.

Two Iowa BIG students partnered with New Leader Manufacturing to help them conceptualize and produce a 30 second commercial for their 2021 marketing campaign. The purpose of the commercial is to help attract young people to the welding profession and to show what New Leader Manufacturing has to offer as an employer. Students are learning how to put a commercial together from start to finish, including creating a storyboard, editing footage, and telling a compelling story in a brief timeframe. The team has also been working through the challenge of virtual class time through Iowa BIG, but they have been able to adapt successfully, using provided footage and working closely with the NLM marketing team to get other necessary elements. Iowa BIG students hope to debut their commercial this January or February on KCRG. Keep an eye out for it!

Registration for Iowa BIG is open! Our registration process follows the schools’ registration timeline, which is typically at the end of January through February. If you know a student that would be a great fit for the program or one that is looking to try a different style of learning, please encourage them to talk to their school counselor and reach out to either Laura Seyfer at or Amanda Zhorne

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