MedQuarter Marketing Campaign Highlights District Businesses and Encourages People to Seek Health Care
Jun 30, 2021
During the height of the pandemic, the MedQuarter Regional Medical District’s Branding & Marketing Committee knew businesses were hurting due to mandatory shutdowns and ongoing restrictions, and that people were deferring medical treatment because of concerns over COVID-19 infection. So, in late 2020, it was time to get off the sidelines and take action to help the businesses and medical practices within the District. The MedQuarter teamed up with Economic Alliance member, AMPERAGE Marketing & Fundraising, to deliver a marketing campaign with three key elements all designed to support MedQuarter businesses:
- Offer the MedQ audience an opportunity to learn more about the featured businesses and/or individuals through blogs on the MedQ website.
- Increase awareness of businesses located within the MedQ through a digital media strategy utilizing Google Responsive Display Ads and Facebook Dynamic ads that also increases MedQ’s brand awareness.
- Highlight the importance of continuing to seek preventative care during these unprecedented times through ‘Don’t Delay Care’ advertisements.
The quarterly campaign featured MedQ businesses for the first two months and non-medical careers within the District as well as success stories of patients seeking care during the pandemic and their outcomes during the third month. The campaign officially launched in November 2020, and the results are coming in strong.
The MedQ website has seen a 60.3% increase in website traffic. Even more importantly, MedQ businesses like Moose McDuffy’s, Gilded Pear Gallery, Firestone and Kathy’s Pies have all experienced a boost in social media activity, as well as an increase in sales.
With the trajectory of the pandemic now heading in a very positive direction, and with ongoing concerns by medical providers that there are many people who have yet to receive necessary health care over the last 14 months, another critical area of focus presents itself. Emphasis will be placed on the fact that the MedQuarter Regional Medical District is a convenient and safe destination for quality medical care with vast resources for patients.
As a Self-Supported Municipal Improvement District (SSMID), it is imperative the SSMID Commission and its committees find ways to not only improve the MedQuarter District physically with wayfinding, infrastructure and beautification initiatives, but also to support the district’s business community. These marketing tactics, and others to come, are implemented to assure the district not only survives the pandemic but thrives.
Learn more about the MedQuarter Regional Medical District and follow upcoming events and news at www.themedq.com.