ICR Collegiate Career Fair: The New Era of Finding Talent in a Hybrid World

Nov 23, 2021

ICR Collegiate Career Fair - Hiring in a Hybrid World

Given the growing workforce shortage and retainment issues in our current economy, the Economic Alliance was approached and encouraged by five area colleges (Coe College, Cornell College, University of Iowa, Kirkwood Community College and Mount Mercy University) to host a fall virtual career fair. These colleges and universities are an important part of our community and our economy as they provide the future funnel into our workforce system. Their pipelines of talented students are eager to find job opportunities with companies that value them.

An important piece of the Economic Alliance’s mission is to help grow and retain new and existing business in our area. This includes helping businesses find and retain talented employees. On Tuesday October 5, the Economic Alliance in partnership with the Iowa City Area Development Group, hosted a first-ever virtual career fair. This event was free for students and prospects to attend, and was hosted virtually on the platform Handshake. Through the virtual career fair, 67 local businesses were able to find warm workforce leads.

Regional colleges and universities attracted 267 students to the event, and of those, there were more than 170 one-on-one interviews and 140 group sessions.

The ease of adaptation to virtual, coupled with the draw of a free career fair, helped invite favorable attendance numbers from both prospects and participating businesses. We appreciate every connection and interaction with college students we can have to help share the vibrant and unique Cedar Rapids story. For more information and workforce resources supplied by the Economic Alliance visit www.cedarrapids.org/our-region/workforce or reach out to Ellie Evans, Workforce Specialist, at eevans@cedarrapids.org.

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