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Let's Get Down to Business: Determine Your Target Market with Joshua McNary

Let's Get Down to Business: Determine Your Target Market with Joshua McNary

Thursday, April 13, 2023
8:00 AM - 9:00 AM

Cedar Rapids Metro Economic Alliance
501 First St SE
Cedar Rapids, IA 52401

Come join Joshua McNary to understand your target market. 

Joshua McNary is on a mission to ensure the power of technology transforms your B2B business. A marketer and technology guru at heart, Joshua's knowledgebase bridges the gap between strategy and implementation of business, marketing, and sales tactics. 

After 24 years of innovating with technology, he's learned that when your technology goals are clear, it's easier for you to choose the right software, there's less resistance to change, and you achieve the ROI you're looking for. 

You can learn more about and connect with Joshua, his work & his firm (McNary Marketing & Design) at

3 things that you will take away from this presentation:

  • Learn how targeting the right persona(s) makes the rest of your sales and marketing easier
  • Understand tactics to help you filter content to the best target market(s)
  • Get practical worksheets to help you with the process

Why should people in the Cedar Rapids community learn about this?

Understanding and focusing on a target market for your company’s products/services makes your already difficult task of marketing and selling to your customers more manageable. By niching to one (or a select group of) target(s) you can better reach, test, and evaluate what is working in your outreach. Not to mention it can allow you to make your offerings more tailored to those markets, leading to happier customers! Join us as we discuss the why and how of considering your target markets as we discuss the concepts and workshop this topic for your business. 


The Cedar Rapids Metro Economic Alliance offers a variety of programming to grow and develop your business, continue your development as a leader, foster your growth as a professional, collaborate and create something new, or simply meet and network with other professionals. Check back soon for more detail on this session. 

This event is for members of the Cedar Rapids Metro Economic Alliance. Refer to our Membership Directory for a full list of members: If you're interested in becoming a member, reach out to Membership Growth Specialist Anne Laugen at