Community Spotlight: Hy-Vee Health Exemplar Care Brings a Modern Approach to Employee Healthcare
December 15, 2025 | Business Support, Member Stories
Hy-Vee Health Exemplar Care is reshaping how patients and employers think about healthcare in the Cedar Rapids region. Instead of navigating copays, deductibles, surprise bills, and weeks-long waits, members step into a model that is simple, personal, and built around access. Through Direct Primary Care, or DPC, patients pay a monthly membership fee and in return receive unlimited visits, no copays or deductibles, same day or next day appointments, and 24/7 access to their care team by text, video, or call.
The result is care that feels less like a transaction and more like a relationship. Exemplar Care serves individuals, families, and employers across the Midwest. Members work with providers who know them by name, understand their health goals, and have the time to listen. By removing common financial and logistical barriers, the organization helps people get care when they need it, instead of delaying or avoiding it.
Accessibility sits at the heart of the model. Patients can reach an Exemplar Care provider any time, day or night. That kind of around the clock connection gives families peace of mind and gives employers confidence that their teams can get timely support, whether it is for a late night concern or a quick question between meetings.
Personalized care is another key focus. Visits are not rushed. Providers are encouraged to spend more time with each member, ask deeper questions, and work through long term plans that align with each person’s health journey. For patients, that can mean more proactive care and fewer fragmented experiences.
Transparency is equally important. Hy-Vee Health Exemplar Care is upfront about pricing. There are no copays at the visit and no surprise bills later. Members know what they are paying for and what is included in their membership. That clarity makes it easier for families and businesses to budget for healthcare, and it reduces the confusion that often comes with traditional plans.
For employers, Exemplar Health Plans offer additional options. These innovative plans feature disappearing deductibles and zero copays, and they are designed to include Direct Primary Care as a core, relationship-based benefit. Hy-Vee Health Exemplar Care partners with Aplos Health on self-funded and level funded plans for employers with 35 or more employees, and with Hy-Vee Health with Oscar for smaller employers, sole proprietors, and others looking to save 20 to 30 percent while using tax free dollars to help employees buy individual health insurance.
Membership is the through line. Hy-Vee Health Exemplar Care describes itself as a membership organization, and membership done right. The goal is long term health, not one time transactions.
Connections through the Cedar Rapids Metro Economic Alliance have helped expand that message. Since joining, the team has appreciated opportunities to meet local employers, nonprofits, and community leaders. “Those relationships have helped us share our mission of making healthcare more accessible, transparent, and personal, while contributing to a healthier, stronger community,” said Jaci Robson, VP Member Services of Hy-Vee Health Exemplar Care.
As employers move into health insurance renewal season, Hy-Vee Health Exemplar Care is highlighting Direct Primary Care as a smart, cost effective employee benefit. With HSA dollars now eligible to be used for DPC memberships, it is an ideal time for businesses to explore more accessible, affordable care options for their teams. To learn more about Hy-Vee Health Exemplar Care go to https://www.exemplar.care/