Talent Attraction

WORKFORCE

Looking for employees or trying to keep your current ones?     

We Are Building the Brand & Attracting the Talent

We’re taking the first bold steps to better tell the story of the Cedar Rapids region—what it’s like to live, work, and thrive here. That starts with building a strong regional talent brand, including consistent visuals and messaging, targeted campaigns, and a digital experience that reflects the energy and opportunity our communities offer. This brand will come to life through a dedicated talent attraction website—a central resource to help potential movers picture themselves building a life here.

Why it matters to you:
As an employer, your ability to attract top talent is directly tied to how your candidates perceive our region. This new platform gives you the tools to showcase not just your open roles, but the full lifestyle that surrounds them.

The site will include:

• A regional job board that pulls listings from across our local employers—bringing greater visibility to your company and open positions.
• Boosted promotion opportunities for featured jobs and employers.
• Relocation and lifestyle content to help candidates say yes—from housing to schools to things to do.
• A shareable, credible resource for your recruiters and hiring teams to send to candidates.

This is more than just a website. It’s a tool to help your company compete—by making our region stand out.

Stay tuned as we continue to refine and share the identity of our region — and invite others to be a part of it.

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Employer Resources for New Hires Relocating

Hiring talent from outside the region? We’ve got tools to help.

Our relocation resources make it easier for employers to support new hires moving to the area. From housing and schools to networking groups and local insights. We’re here to help make onboarding to our region seamless — not stressful.

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Trailing Spouse Program

The Trailing Spouse Program connects partners of new or prospective employees with hiring employers throughout the Cedar Rapids region. The goal is to help families transition
smoothly and strengthen our community through workforce retention.

Employers can participate by submitting information about the trailing spouse or partner:

• Submit the trailing spouse or partner’s resume and a summary of career goals.
• Send the information to one of the Economic Alliance listed contacts.
• The Economic Alliance shares resumes with participating area employers
• Employers review and contact applicants directly if interested.
• When a hire occurs, employers should notify the Economic Alliance to measure impact.

Benefits

• Supports participating employer recruiting and retention efforts
• Enhances recruitment, retention, and population growth across the Cedar Rapids region
• Builds community connections.
• Provides a confidential, coordinated process.

Contact the Economic Alliance to get connected!

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