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New Report from Common Sense Institute Spotlights “Clarkonomics”

March 21, 2024 | Economic Development

From the court to the economy, Caitlin Clark’s impact on Iowa is remarkable! Love Iowa basketball and the Iowa State Fair? The #CaitlinClarkEffect increased state GDP $14.4 to $52.3 million. That’s enough to buy every Iowan a ticket to the state fair or buy every fairgoer between 1 and 4 funnel cakes!

In honor of March Madness, Common Sense Institute (CSI) Iowa has released Clarkonomics, a detailed analysis of Caitlin Clark’s economic impact on the Iowa economy.

Authored by Ben Murrey, CSI Director of Policy & Research, the study provides a data-driven approach to quantifying the impact of Iowa women’s basketball and Caitlin Clark’s extraordinary college career on the economy of the state of Iowa.

According to the study, the Caitlin Clark effect is undeniable. Her impact on Iowa’s economy has been significant in generating an estimated $82.5 million in increased community and state consumer spending.

“Caitlin Clark is that once-in-a-generation athlete who captures the hearts and minds of people across the nation and we have the facts to prove it,” said Doug Neumann, Executive Director of the Cedar Rapids Metro Economic Alliance. “She put Iowa in the national spotlight and showcased our state to the world. The economic impact she has driven will pay dividends for Iowa’s future and inspire young athletes for decades to come.”

For further information on the Common Sense Institute and its research in Iowa, please visit or follow along on social media.

About CSI

Common Sense Institute (CSI) s a non-partisan research organization dedicated to the protection and promotion of the economy. CSI is at the forefront of important discussions concerning the future of free enterprise and aims to have an impact on the issues that matter most. CSI’s mission is to examine the fiscal impacts of policies, initiatives, and proposed laws so that voters are educated and informed on issues impacting their lives.